To overcome the general vagueness surrounding the concepts of marketing, advertising, creative ... and to put you straight to the scent of some modern communication means, go and take a look at the site of an agency "pure player 'award-winning and highly in tune with the times .. .
http://www.fullsix.fr/
Special Mention: have a look on the "survival manual of the director of marketing," is full of information on such features.
Compare with sites big boxes:
http://www.decouvrir.ogilvy.fr/
http://havas.com/havas-dyn/fr/
http://www.publicisgroupe.com/site/
and marketing, there is only one step to the pub, you can not have missed this fine example of a new delivery method, the 6th of Sony
http://www.paperblog.fr/2840658/la-nouvelle-mode-des-6- degrees-with-sony-bravia /
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